Lou supports spiritual, intuitive, and holistic coaches to get to the heart of the message they have to share and express themselves authentically in their content so that they can connect with and attract their soulmate clients.

A practicing witch herself, Lou found she naturally attracted deeply spiritual and magickal women as clients and soon noticed these women have a rebellious streak like no other. Understanding that us soul-led and purpose-driven women were never meant to play by the marketing rules being forced upon us by the normies out there, Lou developed her own flavour of 'f**k it' and discovered that to become truly magnetic to those you can co-create the most impact with, first you have to unearth your true voice - then speak it unapologetically.

Lou's clients (and friends) love her judgement-free no-BS attitude, her candour, and her ability to be an authentic expression of self, even when it's not so pretty by societal standards!

Her own spiritual journey has been tumultuous, having experienced several iterations of the dark night of the soul. Each time emerging with a greater sense of self, and new insight to offer those who need it.

Lou now supports clients (whose businesses are an extension of who they are) in getting aligned AF by exploring the shadow self with the Dark Goddess as her guide - in order to shed the untruths that hinder us from being boldly, fearlessly, and authentically who we are.